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Mobile social network oriented user feature recognition of age and sex
LI Yuanhao, LU Ping, WU Yifan, WEI Wei, SONG Guojie
Journal of Computer Applications    2016, 36 (2): 364-371.   DOI: 10.11772/j.issn.1001-9081.2016.02.0364
Abstract526)      PDF (1248KB)(1058)       Save
Mobile social network data has complex network structure, mutual label influence between nodes, variety of information including interactive information, location information, and other complex information. As a result, it brings many challenges to identify the characteristics of the user. In response to these challenges, a real mobile network was studied, the differences between the tagged users with different characteristics were extracted using statistical analysis, then the user's features of age and sex were recognized using relational Markov network prediction model. Analysis shows that the user of different age and sex has significant difference in call probability at different times, call entropy, distribution and discreteness of location information, gather degree in social networks, as well as binary and ternary interaction frequency. With these features, an approach for inferring the user's age and gender was put forward, which used the binary and ternary interaction relation group template, combined with the user's own temporal and spatial characteristics, and calculated the total joint probability distribution by relational Markov network. The experimental results show that the prediction accuracy of the proposed recognition model is at least 8% higher compared to the traditional classification methods, such as C4.5 decision tree, random forest, Logistic regression and Naive Bayes.
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